- Online retail has been growing more than 20-25% in countries like Germany, Italy, UK
- Forrester Research projects that online retail sales will increase by 8 percent to $44.7 billion this holiday season
2. Jay also reported a 30 % percent (!) increase in traffic on the BestBuy stores pages, e.g. http://stores.bestbuy.com/1895
3. Yahoo observes a 15% increase in the Click-through-Rate (CTR). Nick Cox from Yahoo also recently reported that augmented search results, e.g. those with GoodRelations / RDFa in Yahoo get a 15 % higher Click-through-Rate (CTR).
So in short: While better visibility in traditional search engines is of course not the main intended effect by adding GoodRelations & RDFa rich mark-up, I think these findings are so substantial that any SEO / SEM consultant should apply it - now!