It is always good to know that HP has listed Semantic Technology among the top 10 BI trends for 2010 in this new white paper. Ideally, the technology enthusiasts would have liked more details about the semantic technolgy as a trend in this white paper but please keep in mind that this is a business white paper. Meant for executives who will probably scan through it! It is great to have it atleast mentioned there! The key to acceptance of any technology by business is always simplified marketing message and validation by a brand like HP.
It is also good to have it categorized under BI umbrella by a global leader! HP has become a serious player in the IT services sector after its $13.2 billion acquisition of EDS. So far, the acquisition has been working out very well as it grew its 4th quarter revenue of 2009 by 8% to $8.9 billion. Even though HP services only represents 30% of total company revenues, services created 40% of the total operating profit dollars. When technology markets mature, the revenue and margins start becoming more service-centric. Software is another high-margin business for HP. Semantic Technology market is not matured so it will have both product and services opportunity in the long run. Hopefully, HP will proactively help in its widespread acceptance. Maybe, there will be more opportunity for tools and products vendors in semantic technology space who can develop alliances with HP.
Semantic Technology is not new to HP - the most significant thing that HP has done is that it provided Jena. It’s an open source framework for building semantic Web applications. It incorporates RDF and owl APIs; it also includes a rules-based inference engine, it includes in-memory and persistent storage for the data. It includes the SPARQL query engine, and it’s by far the most popularly used framework for developing applications.
In the end, it is always difficult to say whether semantic technology will become a trend in 2010 or later because most of the companies buy/adapt products and services based on their business cycles, not on the vendors' products and services roadmap.