They are not asking the end users to write big Ontologies or think about any other paradigm shift. They use semantic technology to solve some very common problems like consolidating various spreadsheets. The Anzo suite of products enables you to liberate your data, allowing it to be exchanged freely between proprietary applications, relational databases or even Microsoft Excel spreadsheets. They simply leave the data where it is, read and write data between multiple data sources including spreadsheets and let the user create the view they want. The application can be up and running in few days.
Recently, UCB, a leading biopharma company, selected Cambridge Semantics to combine and analyze assay data from dozens of partners around the world. You can get the full news here.